2019 National Cyber Summit
Cyber Summit Cyber Cup Competition Photo

Justify Your Attendance

We don’t need to tell you that you’ve made a great choice by deciding to attend the National Cyber Summit in Huntsville. However, upper management might need some convincing. Fortunately, we make that part easy.

The National Cyber Summit is the nation’s most innovative cyber security-technology event, offering unique educational, collaborative and workforce development opportunities for industry visionaries and rising leaders. Our core focus is on two things: accessibility and connectivity. During the three days of the Summit, you’ll have access to comprehensive educational sessions led by industry SMEs as well as the chance to network and meet with other professionals in your field. Obviously, we’re biased, but it’s safe to say you’ll experience some unbeatable professional development.

Each year, the conference takes on a different and relevant theme, addressing today’s most pressing threats in cybersecurity. That means even if you’ve attended in the past, you’re sure to discover something new. This year we have added a new track to our line-up as well.

Below, we’ve provided a Business Justification Letter template. It’s a breakdown of the conference’s key selling points and other details we think will show your boss how beneficial the Summit is to you and your organization. Simply copy and paste this letter into an email and you’ll be one step closer to your front row seat.



Subject: Request to Attend the 2019 National Cyber Summit

Dear [Decision Maker Name],

National Cyber Summit is the nation’s most innovative cyber security-technology event, offering unique educational, collaborative and workforce development opportunities for industry visionaries and rising leaders. Our core focus is on two things: accessibility and connectivity.

The 2019 National Cyber Summit takes place June 3-6 at the Von Braun Center in Huntsville, AL. The Summit offers four full days of educational training from experienced industry practitioners. This year the Summit will have over 60 expert speakers, over 60 dynamic sessions spread across five specialty tracks (Advanced Manufacturing, Education and Workforce development, Finance, Research, and Technical), and over 70 cyber-focused exhibitors (including NIST, NSA, FBI, and the NICE Challenge Project). There will also be a Cyber Cup Challenge should we decide to enter a team to show off some of our skills.

The Summit offers comprehensive, cutting-edge educational sessions presented by leading industry speakers. It covers a number of critical security issues and emerging concepts facing our organization.

If I attend, I’ll receive:
  • Over 30 hours of educational sessions - This year’s program includes session presentations touching on several important topics for us. There are over 60 sessions covering a wide variety of topics including: Advanced Manufacturing, Social Engineering, Human Security, Cyber Skills Gap, Cyber Resilience, Forensics, Security Testing, Reverse Engineering, Information Security as Risk Management, Risk Analysis, Malware, Blockchain, Policy, Cloud, and Latest Hacks to name a few.
  • I’ll also have the chance to understand the latest trends from industry leaders and guest speakers as well as learn first-hand about actual end user experiences from seasoned practitioners.
  • Several hours of high-level networking (not counting meals and breaks) - Throughout the course of the three days there is time dedicated to networking, plus special events, so I’ll have a chance to raise our profile and develop our relationships and contacts as well as access to key sponsors. I’ll have access to product demos and get 1-to-1 face time with sponsors.
  • CPEs - 20-24 Continuing Professional Education Credits that will apply to maintaining current certifications (such as CISSP, CEH, Security+ CE, and many others).

Costs
The approximate investment for my attendance is as follows (complete the information as appropriate):

Travel costs: $XXX
Accommodation (4 nights at $95-150/night*): $380 - $600*
Meals (5 days at $51): $255
Full Conference Pass (for 3 days): $510
Total cost to attend: $X,XXX

*The Conference has specially negotiated hotel rates for attendees ranging from $93-150/night plus applicable taxes and fees at several event hotels.

Payback: Our ROI
I believe the insights learned by attending the National Cyber Summit can help avert costly information security scenarios. Norton’s latest study estimates the global cost of consumer cybercrime is $172 billion a year.** The cost of a Full Conference pass seems a small price to pay for actionable intelligence to help our business combat information security risk and the reputational damage that results from even a minor compromise.

When I return from the National Cyber Summit, I will compile a short presentation that will include presentation notes, useful vendor product information, new contacts made and a proposal for implementing new ideas that will benefit our team. I will also make any cinference materials available to my colleagues.

Thank you for your consideration.

[Add standard sign off]


**2017 Norton Cyber Security Insights Report